The brand has created a new standard in marketing communication has it done the same with the social media, the new platform to engage audience. Imc communication model used by amul low price cost strategy : targetcosting, value engineering , wellintegrated development time to market: modular design approaches, continuous surveillance of customer needs, integrated design automation tool umbrella brand, state of art design and analysis. Integrating social media within an integrated marketing communication decision- making framework her research interests are in the area of social media strategy, social media adoption and the evolution of integrated marketing communications she has worked as a research assistant at deakin university since.
Imc amul final 1 an advertising campaign analysis presented by : group 9 a jayashankar ( 11ex-001) abhishek rai ( 11ex-002) aditya ghosh ( 11ex-003) akhil sharma ( 11ex-004) aman ajit ( 11ex-005) 2 amul : introduction and history it all started in 1946, as a dairy cooperative movement in india.
These 26 that their communication is in line with their positioning strategy by insisting upon umbrella 27 communication mix amul has not relay been in personal selling or direct marketing in order 28 award instituted to recognize the brilliance of students across india as well as the quality 29 central.